The RAMP System connects your ad spend to real outcomes — ticket scans, bar revenue, and repeat attendance. Most agencies stop at the click. We track all the way to the door, and beyond it.
Built because we lived the problem. Having promoted events at 150+ venues across Australia, the UK, US, and Canada, we saw firsthand how much ad spend was wasted with no connection to actual door and bar revenue. The RAMP System was built to fix that.
Most agencies report on clicks and online ticket sales. That's where their visibility ends. The problem is that a click doesn't tell you whether someone actually showed up — or how much they spent at the bar once they did.
RAMP connects your ad platforms to your ticketing system and POS. We track the person from the moment they see your ad, through the ticket purchase, all the way to the door scan. You see which campaigns actually filled the room — and which ones just looked good on paper.
System Components
Meta CAPI, Google Enhanced Conversions, TikTok Events API
GTM Server Container, custom event schema, cross-device resolution
API connections to Eventbrite, Humanitix, Moshtix, and custom POS systems
Unified data warehouse correlating digital touchpoints to physical scans and bar transactions
Someone sees your ad on Meta, Google, or TikTok. RAMP captures that moment and ties it to a unique identifier — so we can follow that person all the way through to the door, even if they switch devices or take a few days to buy.
They click the ad and land on your ticketing page. We log which ad they came from, which version of the creative they saw, and how they behave on the page — so we know what's working before they even buy.
They buy a ticket. That sale is passed back to the ad platform via server-side connection — not a browser cookie that gets blocked. This means your campaign data is accurate, and the algorithm optimises to people who actually buy, not just browse.
They show up and get scanned at the door. That physical scan gets matched back to the original ad. Now you know exactly which campaign put that person in the room — and if your POS is connected, you can see what they spent at the bar too.
Most agencies stop at the online ticket sale. But in a venue, that's only part of the story. A $30 ticket might bring in a patron who spends $200 at the bar. If you don't track that, you're optimising for the wrong thing.
The money is made at the bar, not the door. RAMP makes sure your ad spend is optimised for the patrons who spend — not just the ones who buy the cheapest ticket.
For a Melbourne venue, this meant discovering that their highest-spending bar patrons came from a specific 28–35 demographic on TikTok — not the broad Meta audience they'd been funding for months. We shifted the budget. Bar revenue went up 40% in six weeks.