Built from the floor up.

I built my career in the most volatile market on the planet — consumer-driven nightlife. For 13 years I've operated across the UK, US, Canada, and Australia, navigating every major platform shift: the death of Facebook organic reach, the rise of the Instagram Aesthetic, the chaos of vertical video, and now the AI targeting era. I also rebuilt from zero after a global pandemic shut every venue on the planet for two years.

As the founder of University Socials, I engineered the marketing frameworks that scaled the brand across four continents. I've watched great venues run quiet Fridays and sell out their Tuesdays without ever understanding why. I've watched nights flash and fade because they were built on a platform, not a system — and I've watched surprising Outliers dominate for a decade because they had the right infrastructure.

Nightshift exists because there's a massive gap between the digital world and the physical floor. Most venues are leaving significant revenue on the table. A proper system captures it.

I've seen every way events and venues can fail. I built Nightshift to ensure yours doesn't.